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When I was living in the Pacific Northwest, working full time in Telecommunications, leading sustainability discussion groups, and beginning the life of a creative freelancer... I wanted to find a business name that would fit whatever direction I might stretch into. I like to write. I enjoy working with my voice. I'm thoroughly fascinated by the art of letterpress and hand-bound books. I like to work with beads and wire. At the time, I was into arranging flowers from the garden and even did a semi-commercial Mother's Day floral operation one year.
I took my inspiration from a pottery business called Butter Bean. Something with a wonderful scent and great graphic possibilities would be a nice naming direction, I thought to myself. I considered Vanilla Bean, Pomegranate, Persimmon... all lovely and calling up rich images from the natural world. I settled on Sweet Orange Productions back in 1998, with not an orange tree in sight!
Maybe it was a premonition, maybe it was an intention forming, maybe it was California calling me home, but I could not have fully imagined that I would now be living in Southern California, blissfully married and growing citrus in my own garden at the edge of a canyon, behind our 1915 Craftsman Bungalow. Home Sweet Orange.
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